Behind the brand

A woman with brown hair smiling, wearing a beige jacket and black top, seated in a modern room with purple chairs, large windows, and indoor plants, sunlight streaming in.
A woman with brown hair smiling, wearing a beige jacket and black top, seated in a modern room with purple chairs, large windows, and indoor plants, sunlight streaming in.

I’m energised by people, new experiences and being part of something. Outside work, that means my partner, friends, travel, food & fitness . At work, that energy has always led me back to hospitality.

I’ve spent 13 years in the Hospitality industry, from hotels and fine dining to boozers and carveries. It’s shaped my career, introduced me to brilliant people and taught me more than could fit on a CV.

Most of that time was with the UK’s largest hospitality company, across a range of roles and departments. For the past five years, I’ve been a senior leader and led multiple businesses and teams through the highs and the lows, coaching managers, solving problems and driving performance.

Along the way, I realised the part I love most is helping people succeed

The Good Shift is where I put that experience to work with independent businesses, entrepreneurs and ambitious operators—helping them face challenges, find opportunities and build something they’re proud of.